Rachael Theberge
January 20, 2015 | Wines | Rachael Theberge

I'll Second THIS Emotion!

If you have ever been to visit us at William Chris Vineyards, you have more than likely tasted or at least seen our Emotion wine label. With February about to begin, and lips prints about to cover our tasting room, I figured there was no better time to tell the story of how the label came to be.

When Chris was still in college, he and a few of his buddies were out having some drinks when he saw a woman kiss a barnapkin and write her phone number on it and he thought about how cool it would be to use that concept and turn it into a wine label one day when he was making his own wine. He told his friends of his new idea.

Several years later, once Chris had graduated and worked his way up to the Hill Country, met Bill and started William Chris Vineyards, Chris finally had the opportunity to make the label he always wanted! The wine was blended, the label drafted.

Right before the label went to print, Chris called up one of those buddies from so long ago and told him about the label. Unfortunately, his friend had some bad news...One of his other buddies had taken Chris' idea and ran with it! This put Chris in quite the pickle. He had to get those labels printed and put on the bottles!

Chris came up with a new idea. He emailed all of the women in his contact list, friends, ex-girlfriends, in-laws, asking them to kiss a piece of paper and scan it in and send it to him. He took these lips and used them to make the label shown above. Pretty cool, right? Only problem was, he forgot to ask his wife, Katharine for her lips, putting Chris in the doghouse (understandably so!). 

As the years went by, the emotion label changed quite a bit. Each year, we have asked the guests and members at William Chris to partipate in making the label bu kissing a piece of paper and sticking it on the wall. We have then used these lips to make a collage for the newest label. 

This upcoming vintage will be a little different. Chris has finally gotten himself out of the doghouse and made a label with Katharine's lips exclusively.

This new Emotion will be one of the wines featured in the April Hye Society Release, so get excited! It is a blend of many different varietals from around the state of Texas. This wine is incredible! If you would like to purchase some of the new Emotion CLICK HERE!


Katharine "The Lips" Brundrett
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